Souq.com is the largest ecommerce site in the Arab world. Every month, Souq.com attracts more than 35 million visits to its catalogue of more than 600,000 unique products in 20 different categories, including consumer electronics, household goods, fashion, watches, perfumes, toys, and baby products. Established in 2005, Souq.com today operates both as an award-winning retail business and an online marketplace that allows SMEs, merchants, brands and distributors to distribute their products online.
With more than 3,000 employees, we operate with the scale and ambition of a big corporation, but we cultivate a strong entrepreneurial and nimble mindset to ensure we execute with speed and efficiency. We have offices and local operations in UAE, Egypt, Kingdom of Saudi Arabia and Kuwait, and leading Product and Engineering centers in Jordan and India. We offer competitive salaries and benefits, and a unique opportunity to join the leading player in an ever growing and exciting industry.
Run all aspects of large-budget SEM campaigns.
Execute search-marketing tactics, including: keyword research, ad copy creation, campaign performance tracking, reporting & managing all internal resources.
Continually evaluate and improve the effectiveness of campaigns and identify new opportunities for growth and expansion.
Analyze and optimize campaigns from a variety of perspectives including keyword/ad copy CTR, conversion rates, CBT & ROI.
Make recommendations to the team on what needs to be improved & done.
Implement A/B tests with regards to audience targeting, bid management, ad-copies & landing pages.
Monitor competition and industry trends
Maintain up-to-date knowledge of best practices, strategies and latest developments in paid search.
Review accounts inside and out & writes meticulously accurate and inspired reports with thoughtful analysis and ingenious recommendations.
Work closely with country marketing teams and regional marketing leads to forecast the budget and adjust it throughout the month to incorporate changes due to external and internal influences.
Communicate campaign results, strategy, issues or needs with stakeholders & maintain countries satisfaction.
Test all latest Adwords technologies and features.
4+ years' experience building, executing, optimizing and reporting on SEM campaigns.
Minimum 2 years' experience managing teams, setting budgets & forecasting.
Technically proficient expert, and proves this by passing all Adwords exams for 2015.
Ability to own and execute initiatives to meet business goals.
Experience working with leading marketing and analytics platforms and tools, including AdWords, Google Analytics, Omniture, Double Click for search...etc.
Fully understand across channels/devices attribution.
Ability to understand ecommerce business models, products/services, verticals, and competition.
Excel skills - familiarity with pivot tables and vlookups.
Superior verbal and written communication skills
Ability to handle multiple projects simultaneously
Retail and e-commerce experience preferred.
Experience with bid management software/platform preferred
Arabic speaker is a must.
Bachelor's Degree required
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